FEATURED WORK

Vella Bioscience

Revolutionizing women’s pleasure

Vella launched with a single flagship product: Women’s Pleasure Serum, which was developed by Dr. Harin Padma-Nathan, the same scientist whose research led to the development of Viagra. Their breakthrough CBD-based formula helps more women achieve arousal and orgasm.

Vella came to us when they were ready to introduce three new products to the world. We were not only tasked with developing product names and descriptions but also with expanding the brand messaging beyond women’s pleasure .

OUR SERVICES

Product Naming // Product Taglines // Product Descriptions // Website Copy // Packaging Copy

Out of Office

Formal Studio

DESIGN BY

THE PROCESS

Before diving into a brainstorm of potential product names, we familiarized ourselves with Vella’s existing brand guide to gain a deep understanding of their values and voice. Then, working with their product development team, we crafted consumer-friendly language around the science behind the formulas.

We partnered with designers from Out of Office and Formal Studio to create copy for primary and secondary packaging.

The final step was an audit of Vella’s existing website. In addition to new product detail pages, we updated the homepage and about page to reflect the brand’s latest evolution.