FEATURED WORK

MATE the Label

Creating a clean model for the apparel industry

Sustainable practices will certainly win a brand brownie points with Millennials and Gen Z, but with greenwashing becoming more prevalent, MATE the Label needed to clearly differentiate themselves within a market filled with false promises.

We worked directly with MATE’s founder to articulate their brand strategy, define their brand voice, and refine their messaging.

Then, MATE brought us on as an extension of their internal creative team to put the foundation we created into practice. We developed website copy, and produced countless email campaigns, paid ads, and product descriptions to support all of MATE’s marketing efforts.

OUR SERVICES

Brand Strategy // Messaging // Brand Voice // Website Copy // Email Campaigns // Editorial Direction // Paid & Organic Social // SMS // Product Descriptions // Color Naming

MATE the Label Creative Team

DESIGN BY

BRAND DNA

Holistic

Organic

Essential

Organic Essentials.

Clean from seed to skin.

Sustainably made in LA.

BRAND VOICE

To help the MATE team envision their unique voice, we developed the persona of the “Kindred Spirit on a Mission,” a woman who supports woman and is passionate about sharing her beliefs and values.