FEATURED WORK
Lorals
Empowering people to experience intimacy freely and fully
How do you market a totally new category of sexual wellness product in a way that’s sexy but still approachable? That was the challenge presented to us by Lorals founder, Melanie Cristol. We helped this breakthrough female-founded startup define their brand voice and core messaging while developing their website copy.
OUR SERVICES
Brand Strategy // Messaging // Brand Voice // Website Copy // Product Descriptions // Emails
BRAND VOICE
To help the Lorals team envision their unique voice, we developed the persona of the “Sex-Positive Influencer,” a woman who is sexy, smart, and approachable all at once.
Confident
Unapologetic
Compassionate
MESSAGING PILLARS
A Barrier That Breaks Barriers
A New Way to Say Yes
Made by Women, For Everyone
THE GOOD CHARACTERS
THE GOOD CHARACTERS
WEBSITE COPY
THE PRESS
THE PRESS
Lorals has been featured in:
