FEATURED WORK

Knickey

Elevating underwear standards for people and planet.

Knickey’s founders believe that standards are made to be raised—especially when it comes to people and planet.

They created a sustainable brand focused on environmentally responsible essentials made from Organic Cotton. Working closely with the founders, we developed a unique brand voice and helped them articulate their brand pillars with powerful yet playful messaging.

Messaging // Brand Voice // Website Copy // Lifecycle Emails // Packaging Copy

OUR SERVICES

DESIGN BY

Aisling Flynn

THE PROCESS

Because the founders had a technical background in apparel manufacturing, our challenge was to transform complex language around sustainability and supply chains into consumer-friendly copy.

We developed the brand persona of “The Leader of the Girl Tribe” with a Fresh, Intuitive, and Cheeky voice. Our Verbal Identity Guide became the foundation for all brand communications during launch—from PR to social media.