FEATURED WORK
DARLING
A global skincare brand made for digital natives
Switzerland-based White Space Brand Lab launched Darling as a global beauty brand to bring Korean sheet masks, skincare, haircare, and fragrance to the world. They came to us to develop product names and descriptions in their eclectic and playful brand voice.
As a truly global brand, you’ll find our descriptions written in Korean, Russian, and English.
OUR SERVICES
Product Naming // Product Descriptions // Packaging Copy
THE PROCESS
THE PROCESS
Based on information provided by Darling’s Korean product development team, we conceptualized dozens upon dozens of product names, and wrote marketing descriptions and instructions for use that are printed on primary packaging.
When Darling launched fragrances, we wrote the concept overview for the collection as well as fragrance descriptions for three signature scents.
THE GOOD CHARACTERS
THE GOOD CHARACTERS
SHEET MASKS: NAMING + DESCRIPTIONS
SKINCARE: NAMING + DESCRIPTIONS
BODY CARE + HAIR CARE: NAMING + DESCRIPTIONS
Fragrance Descriptions
Fragrance Descriptions
If you could bottle up the burst of euphoria you feel during a particularly colorful party, you’d get Rhubay. This fragrance will instantly put a smile on your face, evoking memories of your most lavish affairs and smallest pleasures.
Imagine: a rose garden rendezvous, sparkling champagne toasts, vanilla candles burning long into the night.
Made for: colorful characters, femme fatales, quirky optimists who wear rose-colored glasses
Fragrance Descriptions
Fragrance Descriptions
Citopia speaks to both the cynic and the romantic in all of us. It’s a love note to the playful paradox of city life—high rise gardens, chance encounters, the whimsy that can be found in the urban landscape if you take a rare moment to stop and look.
Imagine: fizzy fresh air that goes straight to your head, earthy undertones of papyrus and a wood fire, dancing on a rooftop with views of the city lights.
Made for: enigmas, fashionistas with a penchant for mixing leather & lace, wildchilds who keep people guessing.
Fragrance Descriptions
Fragrance Descriptions
There is never a dull moment when you’re swept up in E-Motion. This bright, summer-forward scent transports you to a tropical paradise where it feels like vacation 24/7.
Imagine: sipping a gingery summer cocktail, the clear waters of Fiji, sun-drenched afternoons filled with adventure.
Made for: jetsetters, beach babes, playful coquettes who never take life too seriously