We work with brands that start conversations and shape culture.
We believe your brand voice not only reflects your personality, it is the external manifestation of your values. That’s why we care so deeply about the words we put into the universe. A brand’s messaging—whatever its size or influence—changes the landscape of language. Beyond their ability to drive clicks or push conversions, the words that people see influence how they speak to each other.
It lights us up to work with brands that are driven by a greater purpose. Brands that are not afraid to talk about taboo subjects or show us their supply chains. Because every time their voices are heard, the good characters win.
How we work
Good Characters operates as a collaborative studio. Every member is a highly experienced writer who has worked across a range of industries with brands like Curology, Tommy Hilfiger, Lyft, Kiehl’s, and many more. We partner with clients both independently and as agile teams depending on their needs.
Our collective structure bridges the gap between hiring freelancers and outsourcing to an agency. We offer clients flexibility, accountability, and quality—at a price that reflects an intentionally lean operation.
Interested in joining the studio? Get in touch.
What defines “Good Characters?”
EMPATHY
We listen first. Writing does not begin until we thoroughly understand your brand, your goals, and your customers.
PERSONALITY
We dig deep to develop brand voices that are a distinct reflection of your brand’s positioning, values, and beliefs.
CLARITY
Guides and tools are only worth anything when they’re put to use. We keep things crisp, clear, and easy to engage with.